General Motors Heroes

All of Canada thanks you. As do we.

In recognition of the selfless acts of service to our country and communities, Davis Chevrolet Airdrie is proud to show our appreciation by offering our Canadian Heroes a $1,000* bonus towards the purchase or lease of eligible new 2020 or 2021 Chevrolet, Buick or GMC vehicles. All active, reserve and veteran military personnel, fire fighters, police force, doctors, nurses and active Canadian First Responders, (including spouses) are eligible. Plus, this great new offer can be combined with other retail offers and partner programs!

Program Details

To participate, simply bring proof of either current or past Canadian Forces membership, paystub, ID badge or active Canadian First Responder employment / government issued ID to Davis Chevrolet Airdrie. We’ll be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers and more.

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Frequently Asked Question

  Canadian Forces personnel who qualify for this program include:  
  • Active members
  • Reserves
  • Veterans
  • Spouses** of any of the above including surviving spouses
  First Responders personnel who qualify for this program include active:  
  • Firefighters
  • Police
  • EMT / paramedics
  • 911 dispatchers
  • Spouses** of any of the above
See dealer for vehicle eligibility on new 2020 or 2021 Chevrolet, GMC and Buick models.
Simply bring in your current or former proof of Canadian Forces membership or valid proof of current Canadian First Responder employment / government issued ID.
There is no restriction on the number of vehicles an individual can purchase/lease through the Heroes Bonus.
Yes, you can share your bonus with your spouse.
Yes, in most cases. See dealer for details.
Yes. See dealer for additional information


* All Canadian Forces personnel and active Canadian First Responders (including spouses) will receive $1000 (tax inclusive) towards the purchase or lease of an eligible 2020 or 2021 Chevrolet, Buick, GMC or Cadillac delivered between January 3rd, 2020 to January 4th, 2021. Excludes Chevrolet Bolt EV and Volt. Eligible individuals include: Active, reserve and veteran military personnel, firefighters, police, EMT/paramedics and 911 dispatchers. Must present proof of present or former membership in the Canadian Forces or valid proof of Canadian First Responder employment/government issued ID to be eligible. GM Canada may modify, extend or terminate offers in whole or in part at any time without notice. Conditions and limitations apply. See dealer for detail.

** Includes widowed spouses of eligible Canadian Forces personnel. Proof of spousal relationship required.